Place Design Group was selected by Whitsunday Regional Council (WRC) to investigate and prepare the Lake Proserpine Recreational Masterplan to help realise the potential for Lake Proserpine to become a major tourism attractor within the Whitsundays region. On part of our role was to produce a wayfinding strategy for the Masterplan, which further developed into creating the signage artwork to consistently work within the strategy vision and council’s branding guidelines.