Townsville City Council, as part of their 2020 Vision program, requested the development of a contemporary, tiered signage system across a range of locations including the major arterial entries to Townsville, at the Townsville Airport and throughout Townsville suburbs. In response, Place Design Group created a signage suite that considered important design aspects such as, connection to people and place, use of local materials, and integration into a variety of rural and urban settings.
services
Wayfinding Strategy
Signage Design
Landscape Architecture
client
Townsville City Council
An iconic natural landmark which transforms in appearance from day to night
The iconic shape of Castle Hill was incorporated into the city entry statement signage, creating a strong visual impact and imageability for easy mental recall. The rustic natural character of Castle Hill was further referenced in the landscape treatments, with a strong use of granite, local grass and gabion walls.
Smaller scale suburban entry statements, where located
at key entry points into various Townsville suburbs, these
extended the established palette of rustic landscaping
and local materials, whilst taking a more narrow, vertical
form, which is better suited to a variety of smaller,
The signage suite helps facilitate the re-branding of the
city, and provides a sense of uniformity and place identity for local residents and visitors alike.