Townsville City Council, as part of their 2020 Vision program, requested the development of a contemporary, tiered signage system across a range of locations including the major arterial entries to Townsville, at the Townsville Airport and throughout Townsville suburbs. In response, Place Design Group created a signage suite that considered important design aspects such as, connection to people and place, use of local materials, and integration into a variety of rural and urban settings.